NASCAR: Humble Beginnings

By Matt Ryan

The National Association for Stock Car Auto Racing (NASCAR), was conceived on a bar room napkin. The bar to which the napkin belonged was known as the Ebony Bar, which was located at the Streamline Hotel in Daytona Beach. The conversation from which the napkin gained import was held in 1948 by both drivers and promoters of local stock car races. It's reported that stock car races began as early as the 1900's in the Daytona Beach area. The meeting, and the napkin, might never have come to be had a mechanic named William France, Sr. not have moved to the Daytona area from Washington, D.C. in 1935. By 1936, he, too, had been captured by the sport, and even managed to finish fifth in a local race. Mr. France was moved to participate in such a meeting after his stint in racing for two reasons: a) he believed the sport had a potential for a following, and b) he believed the drivers were being mistreated by unregulated promoters who simply chose not to pay them.

Since its birth, NASCAR has grown, and now has fans from all over the country. It shouldn't be a surprise that NASCAR has so many fans, because NASCAR chose early on to treat their fans quite well. NASCAR has not only expanded geographically, it has also embraced other types of racing. And in its continuing quest to please its fans, NASCAR decided early on please its fans through its ticketing system. A ticketholder to a NASCAR event can choose to see any one of its nationwide racing series: either the Sprint Cup, the Nationwide Series, or the Craftsmen Truck Series. Almost unbelievably, this same ticket give the fan entree to regional events as well, such as the Whelen All-American Series (amateur auto racing); the Whelen Modified Tour (NASCAR modified division); and the NASCAR Local Racing (four geographic series).

NASCAR - MADE IN THE USA

NASCAR's popularity has driven itself quite literally around the world. This sport is currently broadcast in over 150 countries and has held exhibition races in both Australia and Japan. Based on popularity, and in large part on its estimated three billion dollar product and ticket sales, NASCAR has parked itself in the number two spot for most popular sports watched on TV - second only to the National Football League. It would seem, however, that there is no place quite like home. NASCAR has several offices in North Carolina, and two international cities, but nothing at all like you might expect from such a profitable and popular sport. Despite its profits, and its popularity, NASCAR's roots remain right where they were first planted - in Daytona Beach, Florida.

NASCAR: BE IT EVER SO HUMBLE, YOU CAN NOT WATCH IT FROM HOME

It would appear that everyone agrees: You have to watch a NASCAR race at the track. And it also seems that everyone knows why: the fans. There is nothing, nobody, nowhere like a NASCAR fan. They are loyal, and they are sincere. They literally make the experience what it is all about. They believe in their sport, and they believe in watching it together. To the fan, NASCAR is a way of life.

Because of those fans, there's electricity to a race. There's a charge in the air. Armed with beers and hot dogs for all, a NASCAR fan will have goose bumps on a sunny 90 degree day. This day has been waited on for an entire year. Nobody and nothing could or would stand between a NASCAR fan and her ticket.

You call yourself a NASCAR fan - so where's your ticket? The season starts on February 12, 2009 at Daytona Beach, and the tickets are going fast. If you're truly a fan, then you'd better buy your ticket now. Be where the sport itself started, when the season starts. Don't be the only one sitting at home.

Because you can bet that all the REAL fans will be where the action is. In fact, you can bet that most of the REAL fans have already purchased their tickets. They'll be watching the Sprint Cup, the Nationwide, or the Craftsmen Truck - whichever one they want. Because they'll have the ticket!! It's the ONLY way to see it ALL!

BE who everyone wants to be - a NASCAR ticket holder; BE where everyone wants to be - in Daytona on February 12th; BE the envy of EVERYONE - BUY your tickets, and BUY them NOW! - 20765

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