Is SEO the Powerhouse it Used to Be?

By Jan Shimano

There is no question about the fact that we all want to optimize our websites. It will bring us the targeted and free traffic that we want. The other alternative to searching out free traffic is to use pay-per-click (PPC). I would imagine, though, if we were given the choice, we would all vote for the free traffic any day. However, one of the problems is, many people become overly dependent on SEO and when the search engines make even minor changes with their algorithms, the free traffic sometimes dries up overnight.

I still believe that it is essential and, of course, beneficial to hone our SEO skills. Many think that is is a very difficult and complicated thing to learn. In my experience, I have found it to be so much easier than learning the intricacies of PPC. Even when I first started my business, I found it took very little effort to reach the first page of Google with my articles. When it happened the very first time, I thought it must have been a fluke. When it continued to happen with my following articles, I realized that it was not necessary to know much more than I already did to continually rank well with Google.

As a beginner to internet marketing, I thought back then, that there were well guarded secrets to ranking well on Google. I was expecting that I would have to take a few courses to be effective. However, my thinking was so wrong. There is such an abundance of free information available on the internet, than you can be trained and ready to take action in no time. I searched on YouTube a number of times and this often led me to a video that actually instructed me, step by step, on how to proceed.

I recommend that you do not rely entirely on search engine optimization to give you your traffic. I think that it is essential that you acquire an understanding of PPC. Other alternatives would be to do affiliate marketing for other companies and products. This does not cost anything and many marketers make all their money by solely selling for affiliates. It is free to register with Clickbank and with very little training you can be up and running in no time.

You might also consider creating a product of your own....for instance, an E-Book or a monthly newsletter. You could list your e-book on Clickbank and have other affiliates sell your product for you. It is not as difficult as you might imagine.

You don't have to entirely rely on SEO to get high rankings on Google or the other search engines, such as Yahoo or MSN. However, for me personally, it is still my favorite way to rank highly. I do realize, though, that in this business things can change literally overnight, so I have involved myself in some alternatives.

So is SEO still the powerhouse it used to be and is it still as relevant as it was in the past? My answer to both of these questions is a big YES. Obviously, there might be some changes in the future, but if it is free traffic that you are looking for, then I think getting a good understanding of SEO and puting it into practice is essential. - 20765

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