A new dental web site marketing opportunity has developed in the last several years about which most dental practices have absolutely no idea. It presents an excellent dental marketing solution. Did you know that sixty percent of patients do some form of online checking before showing up for their first dental visit? Even when new dental patients are referred to you by one of their trusted friends, they tend to do some form of online validation.
Your competition in the online arena, however, is just a click away. For example, most search engines such as Google present local search results with reviews of the dentists off to the right side. New dental patients are attracted to these reviews and use them to validate that they are visiting the right dentist. That also means that they might look to your competitors' reviews to see if they can find a dentist with a better online reputation.
Consumer research shows that reviews are very influential in the consumer decision making process. Imagine if the new dental patient saw that you had two favorable reviews, but right next to it saw that your competitor had fifteen plus very favorable reviews. Even if your practice had been recommended by a friend, the new dental patient might be attracted to your competitor.
Having a handful of positive reviews is not enough to keep attracting the new patients who are researching online for a new dentist. Patients go with their gut feeling when picking a new dentist. The first person experience afforded by a review is an excellent way for new patients to gather information when making their gut feeling decision.
To avoid the scenario of losing new dental patients who are doing online research, you need to control your reputation on the Internet. The best way to do this is for your dental practice to create its own dental review site. By having your own dental review site it, your practice will a tremendous amount of influence in the new patient's decision making process. As the prospective dental patient is doing his or her research and stumble across your review site with scores and scores of favorable reviews, that dental patient is much more likely to end up visiting you. In fact, sometimes, you might even sway dental patients who were strongly considering visiting one of your competitors. Online favorable reviews have been shown to have this effect.
It is not difficult to develop a favorable online reputation, particularly if you have your own review site. It is not unusual to see sixteen patients in a typical dental practice daily. It would not be hard to get feedback from your patients on your own review site. The good part is that you can collect reviews from all your patients. With your own review site, you will be able to control which reviews get pushed online and syndicated to search engines. Because of this, you will not need to pre-screen patients and get only small number of potentially favorable reviews. When you collect reviews from as many patients as possible, in little time you will have webpages and webpages of extremely favorable review content which you can publish online and syndicate out to search engines.
Within fifteen miles of most dental practices, fifty searches occur each day for a dentist. The internet marketing plan this article has reviewed will help you capture that new business. The following metaphor helps explain the value of having reviews for your dental practice. With a website, your dental practice has only a thin section of a lower shelf in the aisle dedicated to dental services on the web. As your practice publishes more and more favorable reviews, your dental practice will occupy more and more shelf space. Before long, new patients looking for dental services in your area will be more likely to find you when searching on the aisle of Internet dedicated to dental services. - 20765
Your competition in the online arena, however, is just a click away. For example, most search engines such as Google present local search results with reviews of the dentists off to the right side. New dental patients are attracted to these reviews and use them to validate that they are visiting the right dentist. That also means that they might look to your competitors' reviews to see if they can find a dentist with a better online reputation.
Consumer research shows that reviews are very influential in the consumer decision making process. Imagine if the new dental patient saw that you had two favorable reviews, but right next to it saw that your competitor had fifteen plus very favorable reviews. Even if your practice had been recommended by a friend, the new dental patient might be attracted to your competitor.
Having a handful of positive reviews is not enough to keep attracting the new patients who are researching online for a new dentist. Patients go with their gut feeling when picking a new dentist. The first person experience afforded by a review is an excellent way for new patients to gather information when making their gut feeling decision.
To avoid the scenario of losing new dental patients who are doing online research, you need to control your reputation on the Internet. The best way to do this is for your dental practice to create its own dental review site. By having your own dental review site it, your practice will a tremendous amount of influence in the new patient's decision making process. As the prospective dental patient is doing his or her research and stumble across your review site with scores and scores of favorable reviews, that dental patient is much more likely to end up visiting you. In fact, sometimes, you might even sway dental patients who were strongly considering visiting one of your competitors. Online favorable reviews have been shown to have this effect.
It is not difficult to develop a favorable online reputation, particularly if you have your own review site. It is not unusual to see sixteen patients in a typical dental practice daily. It would not be hard to get feedback from your patients on your own review site. The good part is that you can collect reviews from all your patients. With your own review site, you will be able to control which reviews get pushed online and syndicated to search engines. Because of this, you will not need to pre-screen patients and get only small number of potentially favorable reviews. When you collect reviews from as many patients as possible, in little time you will have webpages and webpages of extremely favorable review content which you can publish online and syndicate out to search engines.
Within fifteen miles of most dental practices, fifty searches occur each day for a dentist. The internet marketing plan this article has reviewed will help you capture that new business. The following metaphor helps explain the value of having reviews for your dental practice. With a website, your dental practice has only a thin section of a lower shelf in the aisle dedicated to dental services on the web. As your practice publishes more and more favorable reviews, your dental practice will occupy more and more shelf space. Before long, new patients looking for dental services in your area will be more likely to find you when searching on the aisle of Internet dedicated to dental services. - 20765
About the Author:
Marcus Somani is a recognized expert in dental marketing who has developed a proven internet dental marketing plan. For a limited time, get free access to his winning dental marketing plan.
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